Redline = Premium Inventory Photography
If your Lot Services vendor is not fanatical about getting your inventory online as quickly as possible we should talk.
Our inventory photography specialists visit their dealers on a schedule determined by the number of vehicles requiring pictures and/or video. Cars are located and staged so that the vehicles are the focal point of the photos, not random lot debris. Image quality can be the difference between an appointment on your lot or at your competitors. Our professional photographers understand the importance of great pictures and accurate data but also the reality that the most important thing you have going on is the Up on the lot who needs your attention. Our service is “at your service”. Let us know if you would like to learn how we help hundreds of dealers nationwide get their vehicle inventory photos online fast.
Nothing surpasses the impact of online images for increasing click-through rate. Click-through rate is also an SEO metric that directly influences the overall cost of an auto dealer’s online visibility.
A higher click-through rate will drive website visits at a lower cost. However, if a dealer’s New or Used car images are sub-par they will get fewer clicks and will drive costs higher.
Redline spends MORE time at your lot pulling cars out and getting the highest quality imagery, so you can get your cars online and visible faster.
Getting your cars online faster enables you to focus on selling. Our quality inventory photos allows your inventory to be seen and provoke sales.
Highly trained photographers
Auto dealer photography needs to exceed the high expectations of your website visitors. Car shopping is emotional. Very few buyers truly NEED a new vehicle, they want one. Connect with your visitors through superior vehicle imagery.
Redline’s highly-trained photographers know how to stage, frame, light, capture and edit photos of your inventory to trigger emotional responses in shoppers resulting in MORE clicks, MORE leads and MORE sales. The car shopping journey visually starts with a thumbnail photo; make yours count!
We spend more time on your lot, so you can focus on sales
For many automobile dealers, vehicle inventory management is a full-time job. Redline reps service about 6 stores per photographer. Competitors force reps to service 12-18+ stores! Redline spends MORE time at your lot pulling cars out and getting them online.
Missing Photo Reports
The typical break-point between inventory photo service providers and car dealership management is communication. Redline automotive photography specialists understand that nothing is more important than the Up on the floor or on the lot. We can wait. It is actually part of our plan. We will be there when you have time for us.
Our inventory photo service includes use and review of a comprehensive Missing Photo Reports (MPRs) for both dealership management and Redline management. This process keeps Redline photographers accountable to our high service-level expectations. We strive to physically touch every car missing photos on each visit and to provide dealership management with detailed information on location, condition and status of every vehicle that we CAN’T photograph. Redline provides superior communication to get your inventory online FASTER. This process takes a little additional effort, but Missing Photo Reports (MPRs) ensure you always in-the know. IF a vehicle is missing photos you’ll know WHY.
Don’t be fooled! Some low-end dealership photography companies promote “VIN explosion” as though it offers the same decode of model-specific data. Redline collects OEM specific package and option for your vehicles. Listing your cars with high-value vehicle-specific data (not a “VIN explosion”) helps buyers find your inventory on your dealership website, OEM sites and 3rd party sites.
97% Retention Rate
“Every Vehicle, Every Visit.” It sounds simple, but most vendors responsible for car dealership images fail to execute on this. This simple philosophy of getting your cars online FAST is the driving force behind Redline’s lifetime 97%+ customer retention rate. You read that right, OVER NINETY-SEVEN PERCENT! Our clients depend on our photography specialists to arrive on schedule, support dealership lot-services staff, and photograph available dealer inventory with as little interruption of business as possible.