Dealership inventory photography specialists visit each dealer on a schedule determined by the number of vehicles requiring pictures or video. Cars are located and staged so that the photos are of the quality needed to convert VDP viewers into showroom visitors.
Dealership Inventory Photo Service
Redline = Premium Photography
Shopping online for a vehicle demands auto dealer photography that exceeds the high expectations of your website visitors.
Car shopping is emotional. Very few buyers truly NEED a new vehicle, they want one.
Redline’s highly-trained photographers know how to stage, frame, light, capture and edit photos of your inventory to trigger emotional responses in shoppers resulting in MORE clicks, MORE leads and MORE sales. The car shopping journey visually starts with a thumbnail photo; make yours count!
REDLINE PICS INSPIRE CLICKS
Car dealership photography prices are cost-effective.
Nothing surpasses the impact of online images for increasing click-through rate. Click-through rate is also an SEO (Search Engine Optimization) metric that directly influences the overall cost of an auto dealer’s online visibility. A higher click-through rate will drive website visits at a lower cost. Conversely, if a dealer’s New or Used car images are sub-par they will get fewer clicks and will drive costs higher.
For many automobile dealers, vehicle inventory management is a full-time job. Who drove it last? Who has the keys? Go check so and so’s desk. These all-to-familiar phrases can derail the best efforts to get New or Used inventory images online.
Redline reps service about 6 stores per photographer. Competitors force reps to service 12-18+ stores! Redline spends MORE time at your lot pulling cars out of detail, the shop, the bullpen, etc., and getting them online. Just don’t ask them to go in so and so’s desk, have you seen that mess?
“Every Vehicle, Every Visit.” It sounds simple, but most vendors responsible for car dealership images fail to execute on this. This simple philosophy of getting your cars online FAST is the driving force behind Redline’s lifetime 97%+ customer retention rate. You read that right, OVER NINETY-SEVEN PERCENT! Our clients depend on our photography specialists to arrive on schedule, support dealership lot-services staff, and photograph available dealer inventory with as little interruption of business as possible.
Don’t be fooled! Some low-end dealership photography companies promote “VIN explosion” as though it offers the same decode of model-specific data. Redline collects OEM specific package and option for your vehicles. Listing your cars with high-value vehicle-specific data (not a “VIN explosion”) helps buyers find your inventory on your dealership website, OEM sites and 3rd party sites.
YOU EVER WONDER, WHY DOESN'T THIS CAR HAVE PHOTOS?!?!
The typical break-point between inventory photo service providers and car dealership management is communication. Redline automotive photography specialists understand that nothing is more important than the Up on the floor or on the lot. We can wait. It is actually part of our plan. We will be there when you have time for us.
Our inventory photo service includes use and review of a comprehensive Missing Photo Reports (MPRs) for both dealership management and Redline management. This process keeps Redline photographers accountable to our high service-level expectations. We strive to physically touch every car missing photos on each visit and to provide dealership management with detailed information on location, condition and status of every vehicle that we CAN’T photograph. Redline provides superior communication to get your inventory online FASTER. This process takes a little additional effort, but Missing Photo Reports (MPRs) ensure you always in-the know. IF a vehicle is missing photos you’ll know WHY.