Redline Drives ROI With Employees
Redline’s goal is Driving ROI for our clients and team members alike. A real-world example is Chris, a Redline Automotive Merchandising Specialist, who recently put up the highest individual billing day in company history.
Unsurprisingly, Chris also achieved the best winter month in company history for a dealership inventory photographer, which was simultaneously the third-best overall month in company history – all while navigating Covid and during the short, cold days of December. Driven by his passion for automobiles and a desire for a non-traditional working environment, Chris joined Redline at just 19 years old as a full-time Merchandising Specialist, the industry term for a car dealership photographer.
When Chris first began his career at Redline, there were aspects in which he struggled. He spent his first year overcoming the challenges of being a full time employee in a high energy environment, learning to face hurdles as they came and adapt to what was, for all of us, an unprecedented year of difficulties. After months of hard work, Chris entered his second year as a Merchandising Specialist ready to turn everything around.
Though for four months the Covid-19 pandemic created a scheduling nightmare in the form of both full and partial closures, Chris roared into the newly reopened marketplace; increasing his revenue generation and – thanks to Redline’s industry-leading dealership photographer pay rates – his income, for twelve out of thirteen consecutive months.
When Chris first began his career at Redline, there were aspects in which he struggled. He spent his first year overcoming the challenges of being a full time employee in a high energy environment, learning to face hurdles as they came and adapt to what was, for all of us, an unprecedented year of difficulties. After months of hard work, Chris entered his second year as a Merchandising Specialist ready to turn everything around.
Though for four months the Covid-19 pandemic created a scheduling nightmare in the form of both full and partial closures, Chris roared into the newly reopened marketplace; increasing his revenue generation and – thanks to Redline’s industry-leading dealership photographer pay rates – his income, for twelve out of thirteen consecutive months.
Yes, you read that right, Chris raised his income almost monthly for better than a full year! Over that time, he was able to quintuple his earnings while working the exact same automotive dealership photography job within Redline. Chris embodies what Redline offers to our employees: opportunity. Providing opportunity is one of the best aspects of being a business owner and I’m incredibly proud of employees like Chris, who go above and beyond not only to better themselves, but our business and service as well.
Wanting to give Chris the opportunity to tell his story, I asked him if we could sit down for a chat about his experience over his first two years with the company. Here’s how our conversation went.
After our talk, I felt truly grateful to have hard workers like Chris on my team at Redline. Workers like him set an incredible example for all current and future auto dealership inventory photographers within Redline and possibly even other dealership photography companies.
Author: Ryan Matejka, COO / Partner – Redline Automotive Merchandising
Redline is dedicated to helping modern dealerships engage, communicate with, and cater to modern, tech savvy car shoppers. Our unique proprietary suite of products and services optimizes and redefines how automotive dealers reach, retain, market, and sell to customers — front end, back end, all ends.
