Author Archive

When it comes to selling cars, auto dealerships have to take every opportunity to attract potential buyers. One of the most important aspects of selling a car is presenting it in the best possible way online - this is where the use of real, quality vehicle photography comes in. In today's world, where almost everything [...]

In auto sales, building trust with your customers isn’t just important to today’s sale - it’s also critical to ensure continued loyalty to your service department, and possible future trade-ins and sales. Customer trust leads to long-term relationships that you just can’t create out of thin air. One of the biggest problems in the industry [...]

As a customer looking for a new car, there are few things more frustrating than seeing one thing online and another thing entirely when they’re on your lot. This isn’t just about photos that don’t accurately represent the vehicle in question (though that does happen quite a bit), but also pricing and even availability of [...]

As a dealership, getting a customer’s attention before your competitors do is a lot like running a race. One small advantage and a fraction of a second is all it takes to separate the winners from the losers. That’s why it’s so important for your inventory to be online and looking good as quickly as [...]

We're starting a new series on our blog focused on some of the major lessons we've learned over the last 16+ years helping auto dealers to be successful in an ever-changing and competitive landscape. To kick things off, we wanted to start by addressing an all-too-common issue in the automotive space (and really, it's a [...]

On the surface, it can seem like automated photography has revolutionized the way car dealerships market their vehicles. By streamlining the photography process, dealers can ostensibly take pictures of cars quickly and accurately - allowing them to list more quality images on their websites, showroom floors, and other digital channels. But as with any technology, [...]

You hear us say it all the time, but after 15+ years in the business helping dealerships look great online, we know the importance of quality vehicle photography. In order to have a consistent look and to get photos online quickly, repeatable digital photo backgrounds are an ever more popular option for our dealership partners [...]

Let's face it - in many ways, the automotive space is more competitive now than ever before. From ongoing inventory shortages and supply chain issues to increased options for customers to shop and buy online, it's more important than ever to get your inventory online as fast as possible, and make sure it's looking great. [...]

Whether you're looking to drive more auto service appointments, or increase your leads and sales online, automated vehicle photography is an increasingly popular option being considered or used by many auto dealerships. Solutions like these can make some sense, at least on the surface. Many automated tools claim to allow for taking multiple photos of [...]

About a year ago, we shared some details and best practices on the increasingly popular SMS or text-message marketing space for car dealerships. Offering this service is nothing new to Redline, we've been helping our partners leverage the power of text-message marketing for over 10 years, but as this trend has continued to grow and [...]