How Quality Dealership Photography Helps Your Bottom Line

The way auto shopping is done is constantly changing, and online listings have quickly become the virtual showrooms where customers make their crucial first impressions. If your dealership’s photos are less than stellar, potential buyers may scroll right past your inventory, never giving those sleek vehicles a second glance. It’s a harsh truth, but one that can seriously impact your bottom line.

Think about your own online shopping habits. When browsing listings, are you more likely to click on those featuring high-resolution images showcasing a product in its best light? Or are you drawn to listings with blurry, poorly lit, or awkwardly composed photos? Chances are, you gravitate towards the visually appealing options – and your customers do the same.

Here’s the problem: Uninspiring car photos can have a chain reaction of negative consequences for your dealership:

Reduced Click-Through Rates: Low-quality images mean fewer people will be enticed to click on your listings, leading to decreased traffic to your website or third-party car listing platforms.

Less Engaged Customers: Even if someone does click on your listing, uninspiring photos can lead to a quick bounce. Without captivating visuals to grab their attention, potential buyers lose interest fast.

Lower Perceived Value: Poorly photographed vehicles might subconsciously signal to buyers that the cars aren’t in the best condition or that the dealership doesn’t prioritize quality.

Missed Sales Opportunities: Ultimately, the combined effect of all these factors leads to missed sales opportunities. Customers will simply move on to dealerships with more alluring listings.

Many dealerships try to save costs by taking vehicle photos in-house. While well-intentioned, this strategy often backfires. Here’s why:

Lack of Expertise: Unless your sales team includes a seasoned photographer, you’re unlikely to get the same results as a professional specializing in automotive photography.

Inconsistent Quality: With different staff members taking photos at different times, maintaining a consistent, high-quality visual style becomes a challenge.

Time Drain: Photographing vehicles properly takes time – time your staff could be better spent on engaging with customers and closing deals. Investing in professional dealership photography is not an expense; it’s an investment in your sales success.

Technical Finesse: Experts in dealership photography like Redline understand how to achieve crystal-clear images, perfect lighting, and balanced compositions. They make your inventory shine online.

Attention to Detail: They meticulously showcase every car’s best features, highlighting the design elements that set it apart from the competition.

Evoking Emotion: Skilled automotive photographers know how to tell a story with their images. They create a sense of aspiration and excitement that draws in potential buyers.

Brand Cohesion: Professional dealership photographers work with you to understand your dealership’s image and ensure the photos complement your overall branding strategy. This includes not only the photos themselves, but other elements like digital backgrounds and more.

Time Efficiency: Seasoned companies like Redline have streamlined processes in place, allowing them to efficiently photograph your entire inventory while minimizing disruption to your dealership’s operations.

Don’t think of professional dealership photography as a luxury – it’s a necessity in today’s visually driven marketplace. Studies have shown that:

Listings with high-quality photos receive more clicks and inquiries.

Customers are more likely to trust dealerships with professional-looking visual assets.

Professional photography can increase your vehicle sales conversion rates.

Take Your Dealership’s Image to the Next Level