Author Archive

Building Trust Through Honesty Shoppers are savvier these days than ever, and in an increasingly competitive marketplace like auto sales, it's that much more important for dealerships to provide all the information they can on the conditions of vehicles on their lot. This trend is driven by a number of factors, including increased competition between [...]

Are you Actually Saving Money by Photographing In-House? Here’s the truth: most dealerships believe that using a photography vendor is way more expensive than doing the work in-house. We know this because we’ve worked with hundreds of dealerships nationwide in our 15+ years of experience. But the reality is, using a reputable lot services vendor [...]

How Dealerships Can Leverage CTV to Drive More Sales Let’s start with definitions, because when it comes to digital marketing, the acronyms can get confusing! The term OTT stands for “over the top”, which essentially refers to video content that users stream through an internet connection. The devices used are many and continue to grow [...]

Introducing Redline 2.0Haddonfield, NJ --- Effective Tuesday, March 8, Redline Automotive Merchandising LLC will be releasing a new logo with refreshed branding. "This is an exciting time for Redline," said Redline CEO Mike McGlade. "Our new branding is a visual signal that Redline is evolving as a company, and that we are committed to developing [...]

What is Connected TV? Over the years, video marketing - like traditional TV ads - has changed a lot. You may know it as OTT (over the top), network media buying, or any number of evolving terms. But Connected TV, also known as CTV, is a new way of showing your ads on devices from [...]

CGI - Great For Movies, But Does It Help Sell Cars? Redline wanted to find out, so we surveyed 300+ people within the US, and here’s what we found: - People are 65% more confident when contacting a dealership if they are presented with real photos when compared with CGI images. - 92%+ of people [...]

Over the last several years, we’ve seen a monumental shift in the way people watch TV and movies. There are far fewer cable or satellite service subscribers than ever before. When it comes to long-form content, platforms like Hulu, Netflix, Amazon, and countless others have become household names. You probably have a subscription to at [...]

Customers are great at describing their problems, but sometimes customers need help identifying the best solutions for those problems. Often the best solutions are the most obvious because solving the problem that the customer didn’t identify (but is still causing them issues with sales, overhead costs, and so on) tends to require more creativity - [...]

They say a picture’s worth a thousand words. But how much is a “professional” photo worth? And what do those thousand words say? Redline sought to find out. Car Shoppers value cars with “professional” photos more than you think. And wait till you hear what they have to say about dealers who advertise using “poor” [...]

Redline’s goal is Driving ROI for our clients and team members alike. A real-world example is Chris, a Redline Automotive Merchandising Specialist, who recently put up the highest individual billing day in company history. Unsurprisingly, Chris also achieved the best winter month in company history for a dealership inventory photographer, which was simultaneously the third-best [...]