Author Archive

Customers are great at describing their problems, but sometimes customers need help identifying the best solutions for those problems. Often the best solutions are the most obvious because solving the problem that the customer didn’t identify (but is still causing them issues with sales, overhead costs, and so on) tends to require more creativity - [...]

They say a picture’s worth a thousand words. But how much is a “professional” photo worth? And what do those thousand words say? Redline sought to find out. Car Shoppers value cars with “professional” photos more than you think. And wait till you hear what they have to say about dealers who advertise using “poor” [...]

Redline’s goal is Driving ROI for our clients and team members alike. A real-world example is Chris, a Redline Automotive Merchandising Specialist, who recently put up the highest individual billing day in company history. Unsurprisingly, Chris also achieved the best winter month in company history for a dealership inventory photographer, which was simultaneously the third-best [...]

Survey Shows Customers Want To Text Dealerships A recent study commissioned by Redline shows car shoppers would rather lose a car they LOVE than submit a traditional lead form. I suspect this isn’t earth-shattering news to many people. We all know texting is the most popular form of communication, Texting is fast, easy, instant, and [...]

How Car Dealerships Can Overcome Resistance to Change Online shopping is ubiquitous. Everyone is now an internet “lead”. Most industries have accommodated buyers by offering a variety of online options. Yet, the auto industry still lags behind. Even with 92% of vehicle buyers researching online before buying, the disconnect continues. Some dealers are embracing online [...]

It’s All About Mobile-Friendly Marketing As the Short Message Service (SMS) mobile marketing trend continues to grow worldwide, we find that car dealerships are still lagging behind the 8-ball. With a boost in connectivity due to 5G and IoT as well as the gradual price decrease of mobile devices (phones, tablets, watches, etc…), two thirds [...]

Inc. Magazine Unveils 35th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000Redline Automotive Merchandising LLC Ranks No. 1073 on the 2016 Inc. 5000 with Three-Year Sales Growth of 363% Haddonfield, NJ, August 17, 2016 – Inc. magazine today ranked Redline Automotive Merchandising LLC NO. 1073 on its 35th annual Inc. 5000, the most prestigious ranking of the [...]