Author Archive

Many auto dealerships use Autotrader.com to help market their inventory, but there are some best practices dealerships should be aware of to get the best results possible. The site gets millions of views every month, and has been in business for over 20 years - so it's important to take advantage of every opportunity to [...]

The global microchip shortage has had a serious impact on the automotive industry over the last 2 years, and the pandemic's effect on supply chains have turned the scarcity of inventory into a bigger challenge than many expected. While there’s no definite timeline, analysts say that the normal supplies of vehicles we’re used to aren’t [...]

Elevating Your Inventory For as long as the internet has been around, car dealers have been looking for new and engaging ways to drive interest in their inventory. With the difficulties of a chip shortage and low inventory volumes we’re all experiencing now, there’s never been a better time to explore your options and try [...]

Building Trust Through Honesty Shoppers are savvier these days than ever, and in an increasingly competitive marketplace like auto sales, it's that much more important for dealerships to provide all the information they can on the conditions of vehicles on their lot. This trend is driven by a number of factors, including increased competition between [...]

Are you Actually Saving Money by Photographing In-House? Here’s the truth: most dealerships believe that using a photography vendor is way more expensive than doing the work in-house. We know this because we’ve worked with hundreds of dealerships nationwide in our 15+ years of experience. But the reality is, using a reputable lot services vendor [...]

How Dealerships Can Leverage CTV to Drive More Sales Let’s start with definitions, because when it comes to digital marketing, the acronyms can get confusing! The term OTT stands for “over the top”, which essentially refers to video content that users stream through an internet connection. The devices used are many and continue to grow [...]

Introducing Redline 2.0Haddonfield, NJ --- Effective Tuesday, March 8, Redline Automotive Merchandising LLC will be releasing a new logo with refreshed branding. "This is an exciting time for Redline," said Redline CEO Mike McGlade. "Our new branding is a visual signal that Redline is evolving as a company, and that we are committed to developing [...]

What is Connected TV? Over the years, video marketing - like traditional TV ads - has changed a lot. You may know it as OTT (over the top), network media buying, or any number of evolving terms. But Connected TV, also known as CTV, is a new way of showing your ads on devices from [...]

CGI - Great For Movies, But Does It Help Sell Cars? Redline wanted to find out, so we surveyed 300+ people within the US, and here’s what we found: - People are 65% more confident when contacting a dealership if they are presented with real photos when compared with CGI images. - 92%+ of people [...]

Over the last several years, we’ve seen a monumental shift in the way people watch TV and movies. There are far fewer cable or satellite service subscribers than ever before. When it comes to long-form content, platforms like Hulu, Netflix, Amazon, and countless others have become household names. You probably have a subscription to at [...]