Author Archive

About a year ago, we shared some details and best practices on the increasingly popular SMS or text-message marketing space for car dealerships. Offering this service is nothing new to Redline, we've been helping our partners leverage the power of text-message marketing for over 10 years, but as this trend has continued to grow and [...]

In a rapidly changing auto sales world (e.g. ongoing inventory challenges, rising interest rates, etc.), it's all the more important for dealerships to get their vehicles online and looking great as quickly as possible. Not only does this save you money in terms of holding costs and overhead, but it also helps you turn inventory [...]

Savvy auto dealers are increasingly using video to help boost sales. 75% of auto shoppers said video impacted their buying decision. Video is critical for those who want to stay ahead of their competition and keep sales strong. Some dealerships have held off on incorporating video into their marketing strategies because of the perception that [...]

Video is a critical part of the buyer's journey when researching anything from nutritional supplements, to new cars, and everything in-between. Demand for video has been trending up for years and further accelerated during the pandemic. Lockdowns made in-person shopping difficult, if not impossible for most auto customers. Dealers needed better online awareness and more [...]

Marketing a car dealership isn't easy, but it's critical - especially during a drought of leads and inventory - to stay on top of what drives results, and often to double down on those channels. We all know car shoppers are likely to view your website before they ever step foot on the lot, which [...]

Many auto dealerships use Autotrader.com to help market their inventory, but there are some best practices dealerships should be aware of to get the best results possible. The site gets millions of views every month, and has been in business for over 20 years - so it's important to take advantage of every opportunity to [...]

The global microchip shortage has had a serious impact on the automotive industry over the last 2 years, and the pandemic's effect on supply chains have turned the scarcity of inventory into a bigger challenge than many expected. While there’s no definite timeline, analysts say that the normal supplies of vehicles we’re used to aren’t [...]

Elevating Your Inventory For as long as the internet has been around, car dealers have been looking for new and engaging ways to drive interest in their inventory. With the difficulties of a chip shortage and low inventory volumes we’re all experiencing now, there’s never been a better time to explore your options and try [...]

Building Trust Through Honesty Shoppers are savvier these days than ever, and in an increasingly competitive marketplace like auto sales, it's that much more important for dealerships to provide all the information they can on the conditions of vehicles on their lot. This trend is driven by a number of factors, including increased competition between [...]

Are you Actually Saving Money by Photographing In-House? Here’s the truth: most dealerships believe that using a photography vendor is way more expensive than doing the work in-house. We know this because we’ve worked with hundreds of dealerships nationwide in our 15+ years of experience. But the reality is, using a reputable lot services vendor [...]