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We're starting a new series on our blog focused on some of the major lessons we've learned over the last 16+ years helping auto dealers to be successful in an ever-changing and competitive landscape. To kick things off, we wanted to start by addressing an all-too-common issue in the automotive space (and really, it's a [...]

On the surface, it can seem like automated photography has revolutionized the way car dealerships market their vehicles. By streamlining the photography process, dealers can ostensibly take pictures of cars quickly and accurately - allowing them to list more quality images on their websites, showroom floors, and other digital channels. But as with any technology, [...]

You hear us say it all the time, but after 15+ years in the business helping dealerships look great online, we know the importance of quality vehicle photography. In order to have a consistent look and to get photos online quickly, repeatable digital photo backgrounds are an ever more popular option for our dealership partners [...]

Let's face it - in many ways, the automotive space is more competitive now than ever before. From ongoing inventory shortages and supply chain issues to increased options for customers to shop and buy online, it's more important than ever to get your inventory online as fast as possible, and make sure it's looking great. [...]

Whether you're looking to drive more auto service appointments, or increase your leads and sales online, automated vehicle photography is an increasingly popular option being considered or used by many auto dealerships. Solutions like these can make some sense, at least on the surface. Many automated tools claim to allow for taking multiple photos of [...]

About a year ago, we shared some details and best practices on the increasingly popular SMS or text-message marketing space for car dealerships. Offering this service is nothing new to Redline, we've been helping our partners leverage the power of text-message marketing for over 10 years, but as this trend has continued to grow and [...]

In a rapidly changing auto sales world (e.g. ongoing inventory challenges, rising interest rates, etc.), it's all the more important for dealerships to get their vehicles online and looking great as quickly as possible. Not only does this save you money in terms of holding costs and overhead, but it also helps you turn inventory [...]

Savvy auto dealers are increasingly using video to help boost sales. 75% of auto shoppers said video impacted their buying decision. Video is critical for those who want to stay ahead of their competition and keep sales strong. Some dealerships have held off on incorporating video into their marketing strategies because of the perception that [...]

Video is a critical part of the buyer's journey when researching anything from nutritional supplements, to new cars, and everything in-between. Demand for video has been trending up for years and further accelerated during the pandemic. Lockdowns made in-person shopping difficult, if not impossible for most auto customers. Dealers needed better online awareness and more [...]

Marketing a car dealership isn't easy, but it's critical - especially during a drought of leads and inventory - to stay on top of what drives results, and often to double down on those channels. We all know car shoppers are likely to view your website before they ever step foot on the lot, which [...]