Redline 2.0: The Future of Car Dealership Inventory Management
Introducing Redline 2.0
Haddonfield, NJ --- Effective Tuesday, March 8, Redline Automotive Merchandising LLC will be releasing a new logo with refreshed branding.
“This is an exciting time for Redline,” said Redline CEO Mike McGlade. “Our new branding is a visual signal that Redline is evolving as a company, and that we are committed to developing and supporting top-tier dealership software solutions.”
Redline will be displaying their new branding along with the releases of Redline Inventory and Redline Connected TV at the yearly National Automobile Dealers Association (NADA) convention in Las Vegas this week. Redline is an AutoTech and field-service company with $10m+ in revenue working with ~1k franchise dealers.
Redline Inventory is a newly released proprietary software aimed at advancing on-lot vehicle merchandising efficiency to improve time-to-market. Redline will leverage this software with 650+ dealerships where they provide physical merchandising to enhance time-to-market via intelligent workflow management and automated multi-level communication. Redline Inventory can also be utilized by dealerships who prefer to self-merchandise their vehicle inventory and have a desire for improved workflow and enhanced communication.
Redline Connected TV is a powerful advertising tool that combines highly targeted CTV/OTT (Connected TV / Over The Top) ads with audience extension advertising. Redline Connected TV leveraged IP tracking to generate real-time ROI tracking over 150+ premium TV Networks.
“Bringing our new brand and game-changing offerings like Redline Connected TV and Redline Inventory to NADA has been over a year in planning”. Said Ryan Matejka, Redline COO / Co-Founder. “Redline’s expanding suite of ROI-driving solutions allow for simple one-vendor integration and superior value.”
About Redline: Headquartered in Haddonfield, New Jersey, founded in 2007, Redline Automotive Merchandising helps ‘dealerships communicate with their customers’ via Inventory Management, Lot Service Photography, Digital Marketing and Software Solutions for automotive dealers. Redline provides digital marketing solutions, consulting and technical support for over 1,000 dealerships and actively provides merchandising services for 650+ dealerships. Learn more at www.RedlineAdvantage.com.
