Automotive Inventory Video Marketing

Over 75% of auto shoppers say that online video has influenced their shopping habits or purchases. The most successful dealerships understand that their customers are driven to know as much as they can about a vehicle before they visit a dealership, and video is the best possible way to share that information. By taking and promoting high-quality videos of vehicles as quickly as possible, dealerships are able to promote their inventory to potential buyers and drive higher sales faster than ever before.

Redline video is a software tool that allows anyone to capture high-quality multi-clip inventory videos. Collecting inventory videos improves the amount of time potential customers spend on a dealership’s website, as well as providing a powerful boost to a dealership’s SEO, or search engine optimization. High-quality video of vehicles in a dealer’s inventory can be one of the most powerful marketing tools available to drive traffic and sales.

SEO, or search engine optimization, is the process of improving your website in specific ways, driving better visibility in search results on platforms such as Google, Bing, etc. when someone searches for the products or services you provide. Video is an important element of SEO – through the promotion of quality vehicle videos both on your site and on platforms like Youtube, your website will show up higher in search engine results, which means more traffic both to your site and to your lot. 

Customers of every kind want to know as much as they can about a product before they buy. This absolutely applies to vehicle shoppers, and the most successful dealers provide as much information about their inventory as possible on the web. High-quality vehicle videos remain a powerful tool for dealerships to provide this information and promote the vehicles in their inventory to potential buyers. In short, vehicle videos help your customers see and learn more about the cars you have available, which drives more traffic to your site and to your dealership.